Problem

Dental Managed Care has been a one trick pony (especially in California) for too long. There’s a new sheriff in town now and a new choice for Dentists. Need to create brand identity and awareness for dentists, then to turn the heads of lobbyists to change policy in Sacramento.

Solution

Create robust Public Relations campaign, refresh brand, create solid, unified messaging that resonates with dentists and legislators.

Tactics

Public Relations, Branding, Media Planning & Placement, Direct Mail, Print Ads, Social Media, Digital.

Changing the face of oral health.