Problem
Small Medicare plan without a commercial plan needs to make splash in big pond. Fast.
Solution
Create sustainable brand identity and develop direct marking tools that work harder than they have a right to. Help client see highest growth rates in company history (they did). Achieve higher-than-industry lead generation (we did). Provide significant gains in aided and unaided awareness (we did).
Tactics
A comprehensive, kitchen-sink approach. Direct Mail, Print Ads, TV, Radio, Outdoor, Alternative Media, Media Planning and Placement, Digital, Social Media, Collateral, Member Communications, Public Relations.
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Promotional Videos:
We have worked with O3marketing for over 9 years, and during that time, they have provided invaluable assistance in helping us build our brand and increase our direct mail results above previous benchmarks. In a short time, we achieved a nearly 2% response rate for our direct mail in a highly competitive and saturated market. They developed an annual campaign for us nearly 7 years ago that continues to resonate with our target market and grow our brand awareness. We are very happy with the work they produce for us across all media, and most especially, for the relationship that we’ve built as true partners.C. O’Brien V.P., Sales, Marketing and Member Services Inter Valley Health Plan